CLIENT

Dwayne's Photo

CONTEXT

Rebranding with fresh look

Working across redesign of brand, new e-commerce website, packaging and much more. Founded in 1956, Dwayne’s Photo has been a leader in the film processing industry for over 60 years. We wanted to continue to celebrate their humble beginning as we move forward with a new modern look.

REBRAND

Lifting brand with modern aesthetic with retro roots

Our exploration spanned across inspiration from retro aesthetics and utilizing classic artifacts from old school film.

FINAL REDESIGN

Retro made modern

Our final rebrand included a functional e-commerce website, product packaging and more.

KEY TAKEAWAY

A rebrand does not stop at graphics. For Dwayne's, we continued to work through iterations to make sure we highlighted the humble beginnings of their grandfather and highlight their products with colorful highlights across their product packaging and digital presence.